Case Study. Tech PR for an AI investing insight platform
By harnessing the power of artificial intelligence, fintech platform SynerAI helps retail investors with better decision making.
Artificial intelligence-powered SynerAI sifts through thousands of news articles daily and creates investment insights to recommend buying or selling. SynerAI provides insights from trends that can go unnoticed by humans.
SynerAI needed an agency to help them with marketing strategy and brand messaging for their website and social media. After that, the mission was to showcase them as AI financial market industry experts.
11 media hits + 97+ million reach
Tech PR Challenge
SynerAI’s goal is to create a whole new category of investing and to be known as news traders. Despite having some of the best AI-powered insights, their biggest issue was they lacked an overall web and press presence. As a new startup in the crowded fintech space, they needed instant brand credibility.
The Mind Meld PR team had to define their digital presence through web content and social media copy, in addition to crafting press releases to generate media coverage.
Tech PR Solution
First, the Mind Meld PR team created an overall marketing communications by aligning their brand messaging, web content, and social media strategy. With that, the MM PR team created all content for the website — including web pages, blog content, and social media copy.
Once the website was live in the second month of the engagement, the Mind Meld PR team refocused on public relations. By framing SynerAI as experts in news traders within the investing world, Mind Meld PR crafted stories around the company’s approach to AI-powered investing insights. Tailored pitches include releases on how AI helps form opinions on the stock market, newsjacking the fall of tech giants like Netflix, and stories around Micron’s stock.
Tech PR Results
Mind Meld PR’s campaign for SynerAI culminated in a series of local and national results in the press through major outlets, blogs, and podcast interviews.
With Mind Meld PR’s outreach, SynerAI provided their expertise for outlets like New York Post, International Business Times, and Lifewire.
One of SynerAI’s biggest goals was to be known as news traders. By speaking to publications like 247 News, The Epoch Times and Zero Hedge, in addition to the podcast Stock for Beginners, they were able to provide journalists and readers with investing news.
To increase their overall web presence, Mind Meld PR’s experts created marketing material in the form of blogs, employee bios, and strategies for their social media and marketing.
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