You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days later... nothing seems to have changed. What gives? How you leverage the results of a PR campaign is as important as the campaign results. Who’s seeing the media hit? Who wrote it? Where is it being shared? Can it be used for further coverage? Here's how to integrate your news coverage from a successful PR campaign into your inbound marketing