How to get faster results with your PR agency
The new PR agency client wants fast results? That’s what they’re going to get… if they can work with us.
But what does that mean, exactly?
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Jonathon Narvey
- Sep 6
- 6 min
Build your content marketing foundation before you sign a PR agency
Let’s say this company hires our PR agency to get their story out there, without a content marketing foundation already built.Â
Jonathon Narvey
- Aug 23
- 18 min
Use the Trump-Harris media relations playbook for your PR
What are the different media relations strategies we’re seeing from the Donald Trump and Kamala Harris 2024 US election campaigns?
Jonathon Narvey
- Aug 20
- 4 min
Send out the press release over a newswire! Sure but that's all? Good luck with that
Sending out a press release over a newswire can be dead-easy. It's also not effective if what you want is earned media coverage.
Sam Duffy
- May 15
- 7 min
The 5 things I wish I knew in my first week working in public relations
For a reporter coming into a PR agency, it can be hard to know what to expect in your first few days.
Jonathon Narvey
- May 7
- 6 min
Update your website, fix your brand (and boost your PR success)
Some cool tech company hires us to make them famous, but their website sucks. We've run into this situation more than once as a PR agency.
Jonathon Narvey
- May 2
- 3 min
How to use social media to help news make news
Getting media coverage is awesome. Here are some tips on how to effectively use social media to help news make even more news.
Jonathon Narvey
- Mar 7
- 6 min
We don’t bribe or impersonate journalists. (Sorry.)
Some people just have the wrong idea about what a PR agency does. We don’t pay journalists to write articles. We also don't write journalist
Jonathon Narvey
- Feb 21
- 5 min
Competitors cut back on marketing? Time to boost your Share of Voice
Now could be exactly the right time to focus your marketing efforts on improving your Share of Voice.
Jonathon Narvey
- Jan 19
- 3 min
PR Insights. What’s the story with FinTech in 2024?
The machinery of finance is still slow, clunky, and wrapped up in red tape. Fintech companies are looking to change that in 2024.
Jonathon Narvey
- Jan 16
- 5 min
The Seattle tech hub in 2024. Thoughts from a public relations expert
The personal computing revolution and the tech booms that have followed -all started when Bill Gates decided to go home to Seattle, and t
Jonathon Narvey
- Jan 9
- 4 min
How to engage your audience at tech trade shows
You set up your booth at a conference or trade show like Consumer Electronics Summit (CES). You're feeling like a lion on the prowl,...
Jonathon Narvey
- Dec 29, 2023
- 9 min
Minding the future. Tech, media and PR in 2024
We’re storytellers to those who are building the future. So, what does the future of tech, media and PR look like in 2024?
Jonathon Narvey
- Dec 1, 2023
- 4 min
Lessons in PR. How to deal with adversarial questions from reporters
Elon Musk faced yet another adversarial question. He's no stranger to them, and his answers are a lesson in PR for other CEOs.
Jonathon Narvey
- Nov 28, 2023
- 5 min
San Francisco tech can restore the city to its former glory—here’s how
San Francisco can leverage an established and thriving tech industry to bring back some of the lustre that makes the city an enviable hub.
Jonathon Narvey
- Nov 9, 2023
- 5 min
PR tips for tech startups. Going off the record
Going on or off the record with a journalist: what's the deal? Dive into our media training guide tailored for tech startups where we...
Jonathon Narvey
- Nov 1, 2023
- 5 min
How tech startups should deal with news embargoes during PR campaigns
One late night, during my days as a tech journalist, I was huddled with my laptop, passionately penning a story about an up-and-coming...
Jonathon Narvey
- Oct 20, 2023
- 4 min
Take my money! Why marketers and brands should be happy to pay for X
The artist (sorry, er, company) formerly known as Twitter (X) just rolled out a $1 yearly fee for users in The Philippines and New...
Jonathon Narvey
- Oct 4, 2023
- 3 min
The easy press release editing process we use with clients to pitch reporters, fast
Editing a press release can be a beast of a process, but it shouldn't have to be. Let us present a cautionary tale, based on a true...
Jonathon Narvey
- Oct 3, 2023
- 5 min
PR insights. What’s the story with cleantech?
The global market for cleantech is expected to reach US$650 billion by 2030 (nearly 3x what it’s worth today). Like any business sector,...
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