Starter guide for marketers before a public relations launch
Prior to reaching out to the media or even drafting your press release, you need to build a strong foundation in your overall marketing.
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Jonathon Narvey
- Sep 12
- 4 min
5 content marketing mistakes to avoid in 2023
Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.
48 views0 comments
Jonathon Narvey
- Aug 28
- 6 min
How Austin, Texas became the world's tech boomtown
Austin Texas is the new tech boomtown. It is home to a rapidly growing ecosystem built around clean energy, manufacturing and more.
31 views0 comments
Jonathon Narvey
- Jun 1
- 6 min
Getting the most out of Collision 2023, Canada's biggest tech conference
Getting the most out of Collision 2023, Canada's biggest tech conference
60 views0 comments
Kelsey Barnes
- Nov 28, 2022
- 3 min
PR lessons you can learn from the Taylor Swift and Ticketmaster debacle
A lot of fans were left singing “I knew you were trouble” at Ticketmaster after they handled the ticket sales for Taylor Swift’s “The...
14 views0 comments
Kelsey Barnes
- Nov 17, 2022
- 5 min
How to do interviews that get better stories for PR. Tips from a Hollywood reporter
As a Hollywood journalist I talked with Golden Globe winning actors and Grammy winning artists. But, after doing thousands of interviews,...
35 views0 comments
Alice Wu
- Jun 30, 2022
- 3 min
May the Force bring you media coverage (without a press release)
I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...
42 views0 comments
Kendall Saretsky
- Jun 24, 2022
- 5 min
YA lit? Y U should use these tactics in your tech storytelling
In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
29 views0 comments
Alice Wu
- May 25, 2022
- 3 min
A PR agency's guide for clients to give awesome media interviews
Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.
36 views0 comments
Kendall Saretsky
- Apr 26, 2022
- 17 min
Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
37 views0 comments
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- Mar 31, 2022
- 3 min
What’s the story with cleantech? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
26 views0 comments
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- Mar 16, 2022
- 3 min
What’s the story with blockchain? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
40 views0 comments
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- Mar 4, 2022
- 7 min
$91.5 billion in interest: the future of fintech
Venture capitalists have splashed out on fintech lately – $91.5 billion to be precise. US fintech companies brought in almost $7.5...
39 views0 comments
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- Aug 20, 2021
- 25 min
Pop your media bubble and think differently
Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
42 views0 comments
Jonathon Narvey
- Aug 12, 2021
- 3 min
How to create tech content that makes sense
Technology is instrumental in our lives now. From organizing our weekend to literally saving lives, we love it. So why do we struggle so...
73 views0 comments
Lyle Neff
- Aug 3, 2021
- 4 min
How to be a thought leader
Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.
158 views0 comments
Patricia Graciano
- Jul 26, 2021
- 3 min
The easy press release editing process we use with clients to pitch reporters, fast
When you have multiple people working on the same press release or article, it becomes overwhelming. It’s like being at a loud party with...
35 views0 comments
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- Jul 6, 2021
- 6 min
How to have better conversations, for PR professionals or anyone else
We assume that some just naturally have the gift of the gab -- but being able to begin and hold an interesting conversation is actually a...
135 views0 comments
Lyle Neff
- Jun 30, 2021
- 3 min
How to become a public relations expert
How do you get into public-relations jobs? The long answer is, go to school, then cultivate your curiosity, imagination and a tremendous
58 views0 comments
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- Jun 22, 2021
- 10 min
The Future of tech investing: a venture capitalist tells all
Is blockchain doomed? How much of a future does AI really have? Is cleantech making a comeback?
46 views0 comments
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