Want big PR results? Or do you want to hire a big PR agency? (These are not the same things). A boutique PR agency can get big results too.

A lot of startups and scale-ups have reached out to us about submitting for awards as part of their overall PR strategy.

Our PR clients can see the growth in podcasts and have asked us to get them podcast interviews. Absolutely, that's something we do.

Looking at transcripts of some of my PR agency client meetings, seeing where we had to roll with the punches.

the truth is, trust in the media is about as low as it can go right now. It can only go up in 2025.

When you leverage small media hits to get the big PR hits, you're doing PR the smart way. Niche media coverage leads to big hits soon!

Over half of the ‘thought leadership’ articles you read on LinkedIn might be written by ChatGPT or other AI tools. That’s bad.

How do you know what’s newsworthy? What data points can you give them? Here's some advice for giving your PR agency what they need.

The new PR agency client wants fast results? That’s what they’re going to get… if they can work with us. But what does that mean, exactly?

Let’s say this company hires our PR agency to get their story out there, without a content marketing foundation already built. 

What are the different media relations strategies we’re seeing from the Donald Trump and Kamala Harris 2024 US election campaigns?

Sending out a press release over a newswire can be dead-easy. It's also not effective if what you want is earned media coverage.

For a reporter coming into a PR agency, it can be hard to know what to expect in your first few days.

Some cool tech company hires us to make them famous, but their website sucks. We've run into this situation more than once as a PR agency.

Getting media coverage is awesome. Here are some tips on how to effectively use social media to help news make even more news.

Some people just have the wrong idea about what a PR agency does. We don’t pay journalists to write articles. We also don't write journalist

Now could be exactly the right time to focus your marketing efforts on improving your Share of Voice.

The machinery of finance is still slow, clunky, and wrapped up in red tape. Fintech companies are looking to change that in 2024.

The personal computing revolution and the tech booms that have followed -all started when Bill Gates decided to go home to Seattle, and t

You set up your booth at a conference or trade show like Consumer Electronics Summit (CES). You're feeling like a lion on the prowl,...