PR lessons you can learn from the Taylor Swift and Ticketmaster debacle
A lot of fans were left singing “I knew you were trouble” at Ticketmaster after they handled the ticket sales for Taylor Swift’s “The...
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Kelsey Barnes
- Nov 17, 2022
- 5 min
How to do interviews that get better stories for PR. Tips from a Hollywood reporter
As a Hollywood journalist I talked with Golden Globe winning actors and Grammy winning artists. But, after doing thousands of interviews,...
27 views0 comments
Patricia Graciano
- Jul 29, 2022
- 4 min
What comes first: marketing or PR?
For people to buy from you, they need to know you, like you and trust you. That’s where marketing and PR come in. But which one does your...
36 views0 comments
Alice Wu
- Jun 30, 2022
- 3 min
May the Force bring you media coverage (without a press release)
I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...
38 views0 comments
Kendall Saretsky
- Jun 24, 2022
- 5 min
YA lit? Y U should use these tactics in your tech storytelling
In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
27 views0 comments
Alice Wu
- May 25, 2022
- 3 min
A PR agency's guide for clients to give awesome media interviews
Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.
29 views0 comments
Kendall Saretsky
- Apr 26, 2022
- 17 min
Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
34 views0 comments
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- Mar 31, 2022
- 3 min
What’s the story with cleantech? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
24 views0 comments
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- Mar 16, 2022
- 3 min
What’s the story with blockchain? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
37 views0 comments
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- Mar 4, 2022
- 7 min
$91.5 billion in interest: the future of fintech
Venture capitalists have splashed out on fintech lately – $91.5 billion to be precise. US fintech companies brought in almost $7.5...
39 views0 comments
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- Feb 3, 2022
- 4 min
5 content marketing mistakes to avoid in 2022
A drop in sales. A lack of engagement. A decrease in customers. Bad marketing can cause all of these. But a solid, well-researched...
32 views0 comments
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- Aug 20, 2021
- 25 min
Pop your media bubble and think differently
Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
41 views0 comments
Jonathon Narvey
- Aug 12, 2021
- 3 min
How to create tech content that makes sense
Technology is instrumental in our lives now. From organizing our weekend to literally saving lives, we love it. So why do we struggle so...
72 views0 comments
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- Aug 3, 2021
- 4 min
How to be a thought leader
Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.
149 views0 comments
Patricia Graciano
- Jul 26, 2021
- 3 min
The easy press release editing process we use with clients to pitch reporters, fast
When you have multiple people working on the same press release or article, it becomes overwhelming. It’s like being at a loud party with...
28 views0 comments
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- Jul 6, 2021
- 6 min
How to have better conversations, for PR professionals or anyone else
We assume that some just naturally have the gift of the gab -- but being able to begin and hold an interesting conversation is actually a...
127 views0 comments
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- Jun 30, 2021
- 3 min
How to become a public relations expert
How do you get into public-relations jobs? The long answer is, go to school, then cultivate your curiosity, imagination and a tremendous
57 views0 comments
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- Jun 22, 2021
- 10 min
The Future of tech investing: a venture capitalist tells all
Is blockchain doomed? How much of a future does AI really have? Is cleantech making a comeback?
44 views0 comments
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- Jun 11, 2021
- 8 min
How to get reporters to tell your story
Reporters get hundreds of media pitches every day. But what is it that puts one PR pitch above another? Who gets the journalists to open...
330 views0 comments
Jonathon Narvey
- Jun 8, 2021
- 3 min
Public relations strategies that newspapers taught me
I get my news like everyone else these days: online, usually on my smartphone. But I did something different once: on impulse at the Hive...
60 views0 comments
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