PR isn’t about pressing a button and instantly getting a front page feature in the Wall Street Journal. It’s about telling the story of your brand and your founders. 

From the harbor docks that ignited a nation's uprising to the ivy-clad walls of America’s most prestigious universities, Boston’s legacy...

Austin Texas is the new tech boomtown. It is home to a rapidly growing ecosystem built around clean energy, manufacturing and more.

New York has always been the financial capital of the world. But over the last few years, it has emerged as a powerhouse for financial technology.

It’s not always pretty, and it’s nowhere near fixed, but it seems like tech isn’t abandoning San Francisco. It’s helping it rebuild. 

More than ever, it’s important that your company spokesperson is able to explain your business, product, and industry to journalists, so that you can win the public trust, and win new clients. But who should be sitting down for those conversations?

Just this week, an event planning client let us know they landed a $75k lead. But the lead didn’t come from traditional SEO. It came from AI search, which had pulled in media coverage we won for them. 

"If you ain't first, you're last" is a funny line from the race car comedy epic Talladega Nights .  But there's some truth to it in...

Lots of companies want to remain apolitical. After all, “Republicans buy sneakers too.” But if your brand is already political, there’s no advantage to trying to tone it down when it comes to PR. 

Want big PR results? Or do you want to hire a big PR agency? (These are not the same things). A boutique PR agency can get big results too.

A lot of startups and scale-ups have reached out to us about submitting for awards as part of their overall PR strategy.

Our PR clients can see the growth in podcasts and have asked us to get them podcast interviews. Absolutely, that's something we do.

Looking at transcripts of some of my PR agency client meetings, seeing where we had to roll with the punches.

the truth is, trust in the media is about as low as it can go right now. It can only go up in 2025.

When you leverage small media hits to get the big PR hits, you're doing PR the smart way. Niche media coverage leads to big hits soon!

Over half of the ‘thought leadership’ articles you read on LinkedIn might be written by ChatGPT or other AI tools. That’s bad.

How do you know what’s newsworthy? What data points can you give them? Here's some advice for giving your PR agency what they need.

The new PR agency client wants fast results? That’s what they’re going to get… if they can work with us. But what does that mean, exactly?

Let’s say this company hires our PR agency to get their story out there, without a content marketing foundation already built. 

What are the different media relations strategies we’re seeing from the Donald Trump and Kamala Harris 2024 US election campaigns?