Heading to CES 2026 to build your brand and fill your sales pipeline? It’s a big opportunity to super-charge your marketing at the biggest tech event in the world.

PR needs to be part of your GEO strategy in 2026. It’s a not-so-secret (but pretty new) weapon that gives you a leg up on competitors. 

Hey tech startups, PR success isn’t just about clicks—it’s about the unexpected ways media coverage drives growth, from inbound leads, funding, partnerships, and talent recruitment to boosting team morale and overall credibility. Founders should measure PR impact by the momentum and opportunities it creates, not just website traffic.