Hey tech startups, PR success isn’t just about clicks—it’s about the unexpected ways media coverage drives growth, from inbound leads, funding, partnerships, and talent recruitment to boosting team morale and overall credibility. Founders should measure PR impact by the momentum and opportunities it creates, not just website traffic.

In the startup world, standing out from the crowd isn't just a goal—it's a necessity. Journalists can get 30, 50 or even 100 media...