AI slop could be killing your company's online presence. Thought you'd fight fire with fire? Use AI to produce tons of marketing #content so you show up in GEO AKA AI search? Well, the joke's on you.

I’ve been a bit of a wandering PR pro in 2026. Web Summit, CES, Vancouver Startup Week and a whole shwack of coffee-meetups, networking events, etc. One trend I don’t think I’m hallucinating: is everyone a fractional CMO now?

Getting the most out of Web Summit Vancouver, Canada's biggest tech conference. Building brand and getting news coverage like a PR pro.