Intellimass, the makers of BackRoadIntel, hired Mind Meld PR to showcase the critical need for their technology. The PR client got major media exposure in national, regional and local news outlets, with 7 million viewers and readers.

I’ve been a bit of a wandering PR pro in 2026. Web Summit, CES, Vancouver Startup Week and a whole shwack of coffee-meetups, networking events, etc. One trend I don’t think I’m hallucinating: is everyone a fractional CMO now?

Success! A reporter loved your company’s PR pitch, but they have a few questions before they’ll run with the story. The clock is ticking! But there’s a delay. The CEO (who is the usual source for these kinds of things) is in meetings.