Prior to reaching out to the media or even drafting your press release, you need to build a strong foundation in your overall marketing.

Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.

Getting the most out of Collision 2024, Canada's biggest tech conference

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Even famous, confident Hollywood stars might not realize the magic that they have inside them – until you pull out that original, amazing...

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.

Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...

Venture capitalists have splashed out on fintech lately – $91.5 billion to be precise. US fintech companies brought in almost $7.5...

Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...

Technology is instrumental in our lives now. From organizing our weekend to literally saving lives, we love it. So why do we struggle so...

Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.

We assume that some just naturally have the gift of the gab -- but being able to begin and hold an interesting conversation is actually a...

How do you get into public-relations jobs? The long answer is, go to school, then cultivate your curiosity, imagination and a tremendous

Is blockchain doomed? How much of a future does AI really have? Is cleantech making a comeback?

Reporters get hundreds of media pitches every day. But what is it that puts one PR pitch above another? Who gets the journalists to open...

I get my news like everyone else these days: online, usually on my smartphone. But I did something different once: on impulse at the Hive...

Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...

It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...