Elon Musk faced yet another adversarial question. He's no stranger to them, and his answers are a lesson in PR for other CEOs.

Going on or off the record with a journalist: what's the deal? Dive into our media training guide tailored for tech startups where we...

One late night, during my days as a tech journalist, I was huddled with my laptop, passionately penning a story about an up-and-coming...

The artist (sorry, er, company) formerly known as Twitter (X) just rolled out a $1 yearly fee for users in The Philippines and New...

Editing a press release (or anything else) by committee is generally not a good idea. The "too many cooks problem" crops up and by the time

The global market for cleantech is expected to reach US$650 billion by 2030 (nearly 3x what it’s worth today). Like any business sector,...

In the startup world, standing out from the crowd isn't just a goal—it's a necessity. Journalists can get 30, 50 or even 100 media...

Prior to reaching out to the media or even drafting your press release, you need to build a strong foundation in your overall marketing.

Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Even famous, confident Hollywood stars might not realize the magic that they have inside them – until you pull out that original, amazing...

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.

Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...

Venture capitalists have splashed out on fintech lately – $91.5 billion to be precise. US fintech companies brought in almost $7.5...

Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...

Technology is instrumental in our lives now. From organizing our weekend to literally saving lives, we love it. So why do we struggle so...

Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.

We assume that some just naturally have the gift of the gab -- but being able to begin and hold an interesting conversation is actually a...