Hey tech startups, PR success isn’t just about clicks—it’s about the unexpected ways media coverage drives growth, from inbound leads, funding, partnerships, and talent recruitment to boosting team morale and overall credibility. Founders should measure PR impact by the momentum and opportunities it creates, not just website traffic.

"If you ain't first, you're last" is a funny line from the race car comedy epic Talladega Nights .  But there's some truth to it in...