Hey tech startups, PR success isn’t just about clicks—it’s about the unexpected ways media coverage drives growth, from inbound leads, funding, partnerships, and talent recruitment to boosting team morale and overall credibility. Founders should measure PR impact by the momentum and opportunities it creates, not just website traffic.

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...