Shift + Alt Events hired Mind Meld PR to get media coverage to attract the attention of ultra-high net worth individuals and corporations – Shift + Alt’s two main target niches. The result: a flurry of 10 media hits including major outlets like Business Insider, The Times and Nob Hill Gazette.

Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...

It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...