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    YA lit? Y U should use these tactics in your tech storytelling
    Kendall Saretsky
    • Jun 24
    • 5 min

    YA lit? Y U should use these tactics in your tech storytelling

    In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
    10 views0 comments
    Lifewire. We need AI that can explain itself, says Travis Nixon
    Shani Kotecha
    • May 26
    • 2 min

    Lifewire. We need AI that can explain itself, says Travis Nixon

    We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....
    7 views0 comments
    Elon Musk buys Twitter. Now what?
    Kendall Saretsky
    • Apr 26
    • 17 min

    Elon Musk buys Twitter. Now what?

    Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
    25 views0 comments
    Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon
    Kendall Saretsky
    • Feb 7
    • 2 min

    Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon

    More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...
    19 views0 comments
    Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan
    Kendall Saretsky
    • Nov 16, 2021
    • 2 min

    Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan

    It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...
    19 views0 comments
    Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon
    Kendall Saretsky
    • Nov 4, 2021
    • 1 min

    Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon

    In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution
    23 views0 comments
    How to become a public relations expert
    -
    • Jun 30, 2021
    • 3 min

    How to become a public relations expert

    How do you get into public-relations jobs? The long answer is, go to school, then cultivate your curiosity, imagination and a tremendous
    56 views0 comments
    What goes into a public relations campaign?
    Jonathon Narvey
    • Apr 20, 2021
    • 4 min

    What goes into a public relations campaign?

    A conversation on what's required in a real-life PR campaign, from brainstorming to media targeting tactics, outreach and more.
    34 views0 comments
    How to pitch to journalists and get media coverage
    Shani Kotecha
    • Apr 13, 2021
    • 6 min

    How to pitch to journalists and get media coverage

    Approaching reporters can sound intimidating at first. But you can employ a tool most people are given before they even know what a pitch
    92 views0 comments
    The Seattle tech hub. Thoughts from a public relations expert.
    Shani Kotecha
    • Jun 23, 2020
    • 5 min

    The Seattle tech hub. Thoughts from a public relations expert.

    The personal computing revolution and the tech booms that have followed -all started when Bill Gates decided to go home to Seattle, and t
    127 views0 comments
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