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A thoughtful approach to public relations for tech companies

Updated: Apr 14, 2021

public relations for tech companies

What's the deal with the name, Mind Meld PR? It's all about getting on the same wavelength as our clients to we can make the magic happen.

Remember being in elementary school and being totally into whatever you were doing with your best friend? Ever jam with a musician and you're just in the groove? Played a team sport where you're so good together that that the other team might as well just be standing still? Well, it can be like that in business and particularly in public relations.

If we can understand you and your business virtually as well as we understand ourselves, then it's just quicker, easier and a whole lot more fun to tell your story to the media.

"Mind meld" is actually a Star Trek reference (If you're unfamiliar with the show, I recommend it).

So, as you can see, Captain Kirk of the Starship Enterprise is getting a mind meld from his trusted sidekick and first officer Mr. Spock. Admittedly, it doesn't look very pleasant (but he's probably having a good time. Probably).

"Your mind to my mind... your thoughts to my thoughts," the pointy-eared dude says to his fearless leader. It's a neat trick. With a little hand-to-forehead action, you've got an instant cranial connection, where you're totally on the same page. You've got total alignment. You're on the same wavelength.

It sounds like something that can only happen in science fiction, or maybe after 20 years of marriage. But it happened to me in my very first marketing and PR role many years ago -- and I love it when I can create that spontaneous, genuine mental connection with all of my clients.

My first mind meld (circa 2006)

It started with with my boss at my first in-house marketing job (who was, not coincidentally, Mind Meld PR's first client in 2019). I was Director of Communications at a tech company in Vancouver.

How did I get the mind meld to happen? Well, I did not put my hand on my boss' face or anything weird like that. It started with conversations.

We had a couple of meetings where we planned out the kinds of stories we wanted to tell. I asked a lot of questions. There was a lot to learn about the company and the technology they were selling. But very quickly, we got into my CEO's overriding philosophy: making technology work for humans, not the other way around. "We're technology experts, but we don't just provide technology solutions," he said. "We're providing business solutions." And we would go deeper, talking about the kinds of problems customers were facing in the marketplace and how to fix them, which also happened to be the things people wanted to read about or hear about on the news.

Getting to the heart of the stories

Beyond the solutions and the philosophy, I learned more about his background: he wasn't just some random tech guy who decided to pick computers over woodworking at an early age. This was his destiny. He came from a family of technologists and engineers going back centuries -- his great grandparents were probably tinkering with the first steam engines in central Europe back in the day.

And then there was his entrepreneurial side. Again, this role was not some fluke. When he moved his family out to the west to find his destiny, he could instantly see that he was truly in a land of opportunity -- and a way that sometimes escapes those of us who were born here.

Clearly, we had a lot to work with, here.

He always answered my questions honestly, directly and with plenty of interesting anecdotes that helped ground some very complex ideas around high technology (At the time, I was a relative neophyte in the tech world). He could rattle off endless colourful anecdotes and examples that were easy to visualize.

We weren't quite finishing each other's sentences, but there was a synergy there. It was easy to riff off his ideas. I would do a bit of research and provide some insights of my own and turn out a great pitch, either for our own marketing channels or in stories that wound up on television, radio or certain tech magazines that my CEO really liked. And over several years, we had dozens of high-profile media outlets take us up on our pitches, giving the company the brand boost it needed.

Are you ready to think big thoughts together and get known in the news?

Right up to today, I have always tried to create this kind of mind meld with anyone I work with. And it all starts with a conversation. So, let's talk! Contact a Vancouver PR firm that knows how to get you coverage.



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