Want to get into the news? Know how to avoid getting your PR pitch rejected by a journalist in the first place.

Forbes 30-under-30, and other industry rankings like the Deloitte Technology Fast 500 and the Inc 5000, give companies amazing exposure. Here’s why it should still be part of your PR strategy in 2026.

Your PR agency can’t find story angles for your company? Move on. Here are some ideas we use with our PR clients every month to get them media coverage, even when they don’t have ‘big news.’