Google just announced its biggest Search overhaul in 25 years: No more list of links. Now Google Search will drop users into AI-driven interactive experiences. The effect on companies trying to carve out brand awareness? Getting into that interactive AI search result will be a winner-take-all moment. So the need to get cited in earned media is higher than ever.

Dania Furniture & Scandinavian Designs hired Mind Meld PR to increase their share of voice in influential design publications, and promote new store openings and sponsorships.

Want to get into the news? Know how to avoid getting your PR pitch rejected by a journalist in the first place.