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    YA lit? Y U should use these tactics in your tech storytelling
    Kendall Saretsky
    • Jun 24
    • 5 min

    YA lit? Y U should use these tactics in your tech storytelling

    In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
    10 views0 comments
    Elon Musk buys Twitter. Now what?
    Kendall Saretsky
    • Apr 26
    • 17 min

    Elon Musk buys Twitter. Now what?

    Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
    25 views0 comments
    Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon
    Kendall Saretsky
    • Feb 7
    • 2 min

    Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon

    More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...
    19 views0 comments
    Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon
    Kendall Saretsky
    • Nov 4, 2021
    • 1 min

    Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon

    In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution
    23 views0 comments
    The Healthcare Guys. Bad tracking of breast implants is killing women, says Joan Melendez
    Shani Kotecha
    • Sep 7, 2021
    • 2 min

    The Healthcare Guys. Bad tracking of breast implants is killing women, says Joan Melendez

    Recalls and expiry dates can turn a normal, safe medical device or product into a life-threatening implant. But it doesn’t have to be...
    15 views0 comments
    Crisis PR conversations. What's Up with WhatsApp
    Shani Kotecha
    • Apr 15, 2021
    • 7 min

    Crisis PR conversations. What's Up with WhatsApp

    Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...
    52 views0 comments
    How to measure the success of a PR campaign
    Shani Kotecha
    • Mar 31, 2021
    • 3 min

    How to measure the success of a PR campaign

    When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...
    29 views0 comments
    Case Study. PR Campaign for Tech Awards Event
    Shani Kotecha
    • Dec 8, 2020
    • 2 min

    Case Study. PR Campaign for Tech Awards Event

    The Vancouver UX Awards Society hosted the 6th annual awards event online for the first time, due to pandemic-related restrictions. In...
    17 views0 comments
    How to pitch reporters in a pandemic
    -
    • May 6, 2020
    • 5 min

    How to pitch reporters in a pandemic

    Pitching reporters in a pandemic. A long and thoughtful conversation about approaching the media in these curious times as PR pitch
    59 views0 comments
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