Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

The Vancouver UX Awards Society hosted the 6th annual awards event online for the first time, due to pandemic-related restrictions. In...

Pitching reporters in a pandemic. A long and thoughtful conversation about approaching the media in these curious times as PR pitch