tech pr | Mind Meld PR

YA lit? Y U should use these tactics in your tech storytelling

In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...

Elon Musk buys Twitter. Now what?

Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon

More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...

Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon

In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution

The Healthcare Guys. Bad tracking of breast implants is killing women, says Joan Melendez

Recalls and expiry dates can turn a normal, safe medical device or product into a life-threatening implant. But it doesn’t have to be...

Crisis PR conversations. What's Up with WhatsApp

Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...

How to measure the success of a PR campaign

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

Case Study. PR Campaign for Tech Awards Event

The Vancouver UX Awards Society hosted the 6th annual awards event online for the first time, due to pandemic-related restrictions. In...

How to pitch reporters in a pandemic

Pitching reporters in a pandemic. A long and thoughtful conversation about approaching the media in these curious times as PR pitch