Case Study. PR for a mobile-first learning tech startup

The shift to hybrid and remote work pushed companies to rethink how they train and engage their employees – especially frontline teams often left out of traditional learning models.

That’s when Learner Mobile, an award-winning learning platform, saw the opportunity to position itself as the must-have solution for agile, on-the-go training.

Learner Mobile hired Mind Meld PR to boost media visibility, establish credibility in the HR and learning space, and drive inbound interest from HR leaders in retail, healthcare, and beyond. The result? A wave of 13 media hits in outlets like Forbes, CO by US Chamber of Commerce, and Business.com, plus 6 popular podcast appearances.

PR Challenge

Learner Mobile already had the tech chops – a sleek, mobile-first platform used by big-name clients – but lacked the national media attention that would cement it as a thought leader in the learning management system (LMS) industry.

The challenge was to differentiate Learner Mobile in a crowded LMS landscape and highlight its unique approach to modern workforce training: fast, flexible, and built for real-world teams.

PR Solution

The Mind Meld PR team created press campaigns spotlighting how Learner Mobile is helping organizations upskill and retain employees via microlearning – 3-minute bursts of training materials in the flow of their workdays.

We crafted compelling pitches around Learner Mobile’s capabilities to train frontline teams in real time – such as how to answer customer questions related to evolving tariffs. We highlighted case studies of clients saving upwards of 90% on time and cost to produce training materials. 

PR associates newsjacked trends in certain sectors like retail to showcase Learner Mobile’s advantages in employee retention, satisfaction, and onboarding successes.

To support bigger storytelling opportunities, we secured podcast interviews for Learner Mobile’s CEO, focusing on how AI is reducing time and cost to produce training materials.

PR Results

Learner Mobile’s story and the CEO’s expertise were featured in major publications like Forbes, CO – by US Chamber of Commerce, and Business.com. 

The increased press helped drive spikes in demo requests and website traffic, and positioned Learner Mobile’s executive team as go-to experts for commentary on the future of learning.

The CEO expressed his strong appreciation for the PR team’s efforts and noted he was thoroughly “impressed with [the] team and the results they got.”

Need to build buzz around your EdTech startup that’s on the frontier of innovation in learning? Let Mind Meld PR help tell your story — and make sure the right people hear it. Contact our tech PR firm today.