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    YA lit? Y U should use these tactics in your tech storytelling
    Kendall Saretsky
    • Jun 24
    • 5 min

    YA lit? Y U should use these tactics in your tech storytelling

    In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
    10 views0 comments
    Lifewire. We need AI that can explain itself, says Travis Nixon
    Shani Kotecha
    • May 26
    • 2 min

    Lifewire. We need AI that can explain itself, says Travis Nixon

    We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....
    7 views0 comments
    Elon Musk buys Twitter. Now what?
    Kendall Saretsky
    • Apr 26
    • 17 min

    Elon Musk buys Twitter. Now what?

    Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
    25 views0 comments
    Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon
    Kendall Saretsky
    • Feb 7
    • 2 min

    Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon

    More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...
    19 views0 comments
    Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan
    Kendall Saretsky
    • Nov 16, 2021
    • 2 min

    Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan

    It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...
    19 views0 comments
    Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon
    Kendall Saretsky
    • Nov 4, 2021
    • 1 min

    Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon

    In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution
    23 views0 comments
    Pop your media bubble and think differently
    Shani Kotecha
    • Aug 20, 2021
    • 25 min

    Pop your media bubble and think differently

    Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
    36 views0 comments
    How to be a thought leader
    -
    • Aug 3, 2021
    • 4 min

    How to be a thought leader

    Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.
    107 views0 comments
    Entrepreneur. A niche business has to sell and educate simultaneously, says Joan Melendez
    Patricia Graciano
    • Jul 30, 2021
    • 2 min

    Entrepreneur. A niche business has to sell and educate simultaneously, says Joan Melendez

    Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...
    20 views0 comments
    The easy press release editing process we use with clients to pitch reporters, fast
    Patricia Graciano
    • Jul 26, 2021
    • 3 min

    The easy press release editing process we use with clients to pitch reporters, fast

    When you have multiple people working on the same press release or article, it becomes overwhelming. It’s like being at a loud party with...
    21 views0 comments
    How to leverage the results of a PR campaign
    Shani Kotecha
    • Apr 22, 2021
    • 3 min

    How to leverage the results of a PR campaign

    You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...
    21 views0 comments
    Crisis PR conversations. What's Up with WhatsApp
    Shani Kotecha
    • Apr 15, 2021
    • 7 min

    Crisis PR conversations. What's Up with WhatsApp

    Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...
    52 views0 comments
    How to measure the success of a PR campaign
    Shani Kotecha
    • Mar 31, 2021
    • 3 min

    How to measure the success of a PR campaign

    When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...
    29 views0 comments
    Crisis PR takes leadership
    Shani Kotecha
    • Mar 23, 2021
    • 3 min

    Crisis PR takes leadership

    Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive'...
    13 views0 comments
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