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Case Study. PR for a mobile-first learning tech startup
Learner Mobile hired Mind Meld PR to boost media visibility, establish credibility in the HR and learning space, and drive inbound interest from HR leaders in retail, healthcare, and beyond. The result? A wave of 13 media hits in outlets like Forbes, CO by US Chamber of Commerce, and Business.com, plus 6 popular podcast appearances.

Alice Wu
Jul 29, 20252 min read


Case Study. PR for a luxury event planning lifestyle startup
Shift + Alt Events hired Mind Meld PR to get media coverage to attract the attention of ultra-high net worth individuals and corporations – Shift + Alt’s two main target niches. The result: a flurry of 10 media hits including major outlets like Business Insider, The Times and Nob Hill Gazette.

Alice Wu
Jul 23, 20252 min read


5 PR tips for startups creating a new tech product category
"If you ain't first, you're last" is a funny line from the race car comedy epic Talladega Nights . But there's some truth to it in...

Alice Wu
Jul 17, 20254 min read


The easy press release editing process we use with clients to pitch reporters, fast
Editing a press release (or anything else) by committee is generally not a good idea. The "too many cooks problem" crops up and by the time

Jonathon Narvey
Oct 4, 20233 min read


How not to do crisis PR. A heartbreaking case study from Taylor Swift
To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Jonathon Narvey
Nov 28, 20224 min read


Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

Jonathon Narvey
Apr 26, 202217 min read


Pop your media bubble and think differently
Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
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Aug 20, 202125 min read


How to be a thought leader
Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.

Lyle Neff
Aug 3, 20214 min read


How to leverage the results of a PR campaign
You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days later... nothing seems to have changed. What gives? How you leverage the results of a PR campaign is as important as the campaign results. Who’s seeing the media hit? Who wrote it? Where is it being shared? Can it be used for further coverage? Here's how to integrate your news coverage from a successful PR campaign into your inbound marketing
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Apr 22, 20213 min read


Crisis PR conversations. What's Up with WhatsApp
Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...
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Apr 15, 20217 min read


How to measure the success of a PR campaign
When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...
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Mar 31, 20213 min read


Crisis PR takes leadership
Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive'...
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Mar 23, 20213 min read
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