PR lessons you can learn from the Taylor Swift and Ticketmaster debacle
A lot of fans were left singing “I knew you were trouble” at Ticketmaster after they handled the ticket sales for Taylor Swift’s “The...
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Kendall Saretsky
- Jun 24, 2022
- 5 min
YA lit? Y U should use these tactics in your tech storytelling
In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
29 views0 comments
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- May 26, 2022
- 2 min
Lifewire. We need AI that can explain itself, says Travis Nixon
We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....
19 views0 comments
Kendall Saretsky
- Apr 26, 2022
- 17 min
Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
37 views0 comments
Kendall Saretsky
- Feb 7, 2022
- 2 min
Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon
More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...
24 views0 comments
Kendall Saretsky
- Nov 16, 2021
- 2 min
Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan
It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...
23 views0 comments
Kendall Saretsky
- Nov 4, 2021
- 1 min
Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon
In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution
28 views0 comments
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- Aug 20, 2021
- 25 min
Pop your media bubble and think differently
Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
42 views0 comments
Lyle Neff
- Aug 3, 2021
- 4 min
How to be a thought leader
Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.
158 views0 comments
Patricia Graciano
- Jul 30, 2021
- 2 min
Entrepreneur. A niche business has to sell and educate simultaneously, says Joan Melendez
Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...
20 views0 comments
Patricia Graciano
- Jul 26, 2021
- 3 min
The easy press release editing process we use with clients to pitch reporters, fast
When you have multiple people working on the same press release or article, it becomes overwhelming. It’s like being at a loud party with...
35 views0 comments
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- Apr 22, 2021
- 3 min
How to leverage the results of a PR campaign
You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...
35 views0 comments
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- Apr 15, 2021
- 7 min
Crisis PR conversations. What's Up with WhatsApp
Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...
70 views0 comments
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- Mar 31, 2021
- 3 min
How to measure the success of a PR campaign
When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...
34 views0 comments
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- Mar 23, 2021
- 3 min
Crisis PR takes leadership
Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive'...
17 views0 comments
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