Editing a press release (or anything else) by committee is generally not a good idea. The "too many cooks problem" crops up and by the time

The global market for cleantech is expected to reach US$650 billion by 2030 (nearly 3x what it’s worth today). Like any business sector,...

In the startup world, standing out from the crowd isn't just a goal—it's a necessity. Journalists can get 30, 50 or even 100 media...

Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.

Getting the most out of Collision 2024, Canada's biggest tech conference

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Even famous, confident Hollywood stars might not realize the magic that they have inside them – until you pull out that original, amazing...

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

Climate change is a global issue, unhindered by borders or oceans. But the impact it has on people is often influenced by their...

With the Bank of Canada recently increasing the benchmark interest rate to 1.5%, Vancouver’s housing market has begun to cool off. The...

We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....

Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.

Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...

It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...

Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...

Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...

Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...

It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...

Sometimes we think we need to make big, bold changes to see the biggest return on effort. In fact, smaller one-degree shifts can actually...