Getting the most out of Collision 2023, Canada's biggest tech conference
Getting the most out of Collision 2023, Canada's biggest tech conference
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Kelsey Barnes
- Nov 28, 2022
- 3 min
PR lessons you can learn from the Taylor Swift and Ticketmaster debacle
A lot of fans were left singing “I knew you were trouble” at Ticketmaster after they handled the ticket sales for Taylor Swift’s “The...
11 views0 comments
Kelsey Barnes
- Nov 17, 2022
- 5 min
How to do interviews that get better stories for PR. Tips from a Hollywood reporter
As a Hollywood journalist I talked with Golden Globe winning actors and Grammy winning artists. But, after doing thousands of interviews,...
32 views0 comments
Patricia Graciano
- Jul 29, 2022
- 4 min
What comes first: marketing or PR?
For people to buy from you, they need to know you, like you and trust you. That’s where marketing and PR come in. But which one does your...
41 views0 comments
Alice Wu
- Jun 30, 2022
- 3 min
May the Force bring you media coverage (without a press release)
I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...
39 views0 comments
Kendall Saretsky
- Jun 24, 2022
- 5 min
YA lit? Y U should use these tactics in your tech storytelling
In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
27 views0 comments
Chelli Shapiro
- Jun 6, 2022
- 2 min
The Plug. Clean tech has the potential to save lives, FigBytes
Climate change is a global issue, unhindered by borders or oceans. But the impact it has on people is often influenced by their...
26 views0 comments
Chelli Shapiro
- Jun 3, 2022
- 2 min
CTV. Real estate AI can help in unstable markets, says Hao Li
With the Bank of Canada recently increasing the benchmark interest rate to 1.5%, Vancouver’s housing market has begun to cool off. The...
29 views0 comments
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- May 26, 2022
- 2 min
Lifewire. We need AI that can explain itself, says Travis Nixon
We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....
19 views0 comments
Alice Wu
- May 25, 2022
- 3 min
A PR agency's guide for clients to give awesome media interviews
Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.
30 views0 comments
Kendall Saretsky
- Apr 26, 2022
- 17 min
Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
35 views0 comments
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- Mar 31, 2022
- 3 min
What’s the story with cleantech? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
24 views0 comments
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- Mar 16, 2022
- 3 min
What’s the story with blockchain? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
38 views0 comments
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- Feb 3, 2022
- 4 min
5 content marketing mistakes to avoid in 2022
A drop in sales. A lack of engagement. A decrease in customers. Bad marketing can cause all of these. But a solid, well-researched...
33 views0 comments
Kendall Saretsky
- Nov 16, 2021
- 2 min
Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan
It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...
23 views0 comments
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- Aug 20, 2021
- 25 min
Pop your media bubble and think differently
Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
42 views0 comments
Patricia Graciano
- Jul 30, 2021
- 2 min
Entrepreneur. A niche business has to sell and educate simultaneously, says Joan Melendez
Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...
20 views0 comments
Patricia Graciano
- Jul 26, 2021
- 3 min
The easy press release editing process we use with clients to pitch reporters, fast
When you have multiple people working on the same press release or article, it becomes overwhelming. It’s like being at a loud party with...
31 views0 comments
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- Jun 1, 2021
- 3 min
Are you a visionary leader? You might be right for Executive PR
Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...
10 views0 comments
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- May 6, 2021
- 8 min
How to make tech make sense
It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...
32 views0 comments
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