Case Study. PR for an agentic AI for governance startup

Integration of AI across enterprise operations ballooned in 2025. It created a massive governance gap. Companies were facing evolving regulations like the EU AI Act and new US federal guidelines, which left them exposed to significant compliance risks and huge fines.

i-GENTIC AI, a startup with the world’s first chat-enabled governance operating system, saw the opportunity to lead the pack. It wanted to position its new GENIE platform as the must-have solution for real-time, agentic AI governance. 

The startup hired Mind Meld PR to boost media visibility, establish credibility in the agentic AI and GRC spaces, and drive inbound interest from CIOs and compliance leaders. The result? A tidal wave of over 20 media hits in outlets like CIO, CNET, and InformationWeek, and highly-targeted podcast appearances. 

PR Challenge

i-GENTIC AI already had the tech – a chat-first, AI-native platform designed for complex, real-time governance. But it lacked a presence in the media to give it credibility.

The challenge was to differentiate i-GENTIC AI in a crowded space full of AI agents – and position the startup

PR Solution

Mind Meld PR created press campaigns highlighting how i-GENTIC AI helps organizations manage the risks and security issues amplified by AI coding assistants.

Compelling pitches to garner PR for an agentic AI startup including a campaign around the launch of the GENIE platform and its capabilities in enforcing real-time compliance. Campaigns highlighted executive expertise by securing interviews for Co-Founder and CEO Zahra Timsah to discuss topics ranging from the "Wisdom From The Women Leading The AI Industry" to demystifying agentic compliance for technical audiences.

PR campaigns newsjacked major geopolitical and tech trends – such as tariff threats and US federal software reform bills – to showcase i-GENTIC’s advantages in reducing non-compliance risks. To support bigger storytelling opportunities, Mind Meld PR secured podcast interviews and board appointment announcements to reinforce the company’s leadership in the evolving governance space.

PR Results

i-GENTIC AI’s story and the executive team’s expertise were featured in major publications and critical industry outlets.

The increased press positioned i-GENTIC AI’s CEO as go-to expert for commentary on the future of AI governance. 

The CEO’s comments were featured in MSN, CIO, CSO Online, CNET, and InformationWeek. She appeared on industry podcasts, including Compliance Perspectives and Dharm & Dave Demystify.

Need to build buzz around your AI startup that’s on the frontier of innovation? Let Mind Meld PR help tell your story – and make sure the right people hear it. Contact our tech PR firm today.