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PR Case Study. PR for an energy industry startup

Updated: Jul 31

Heavy industry needs to be able to look at site conditions remotely in order to save time and money, and improve their safety record. VEERUM creates digital twins of site conditions, allowing engineers and technicians to do their jobs more effectively. VEERUM needed a PR agency to announce their most recent funding round and establish them as leaders in digital twin technology in the energy industry, to help win new clients. 


PR Challenge 


VEERUM’s biggest challenge was to establish themselves as the leader in digital twin technology in oil & gas, mining, utilities, and construction. 


Digital twin technology is already common in lots of industries, but VEERUM’s technology uses reality capture, a more accurate way of creating digital twins. They needed PR to show off how this strategy had allowed them to raise a Series B funding round. They also wanted to show success stories with the Fortune 500 and energy industry clients they already work with. 


PR Solution 


The Mind Meld PR team had to create a press campaign announcing the $12 million fundraising round. The team also drafted pitches based on the growth of the energy sector, and how digital twin technology can be used to protect investments and increase revenue. 


We used expert commentary from the VEERUM team in pitches to explain how the technology could reduce the number of hours spent on site, cut down on engineering clashes, and decrease downtime associated with shutdowns or turnaround activity in the energy industry.  


PR Results  


VEERUM was featured in the Globe and Mail, BetaKit, Calgary.Tech, Startup Ecosystem Canada, Calgary Tech Journal, Engineering News-Record, and more in just two months. 


Coverage in major publications across North America has helped establish VEERUM as the leader in digital twin technology, and introduced their new reality capture technology to potential customers. 


Is your tech startup ready to reach new clients with media coverage in major publications? Contact Mind Meld PR today.

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