Sending out a press release over a newswire can be dead-easy. It's also not effective if what you want is earned media coverage.

For a reporter coming into a PR agency, it can be hard to know what to expect in your first few days.

Some cool tech company hires us to make them famous, but their website sucks. We've run into this situation more than once as a PR agency.

Getting media coverage is awesome. Here are some tips on how to effectively use social media to help news make even more news.

Some people just have the wrong idea about what a PR agency does. We don’t pay journalists to write articles. We also don't write journalist

Now could be exactly the right time to focus your marketing efforts on improving your Share of Voice.

The machinery of finance is still slow, clunky, and wrapped up in red tape. Fintech companies are looking to change that in 2024.

The personal computing revolution and the tech booms that have followed -all started when Bill Gates decided to go home to Seattle, and t

You set up your booth at a conference or trade show like Consumer Electronics Summit (CES). You're feeling like a lion on the prowl,...

We’re storytellers to those who are building the future. So, what does the future of tech, media and PR look like in 2024?

Elon Musk faced yet another adversarial question. He's no stranger to them, and his answers are a lesson in PR for other CEOs.

Going on or off the record with a journalist: what's the deal? Dive into our media training guide tailored for tech startups where we...

One late night, during my days as a tech journalist, I was huddled with my laptop, passionately penning a story about an up-and-coming...

The artist (sorry, er, company) formerly known as Twitter (X) just rolled out a $1 yearly fee for users in The Philippines and New...

Editing a press release (or anything else) by committee is generally not a good idea. The "too many cooks problem" crops up and by the time

The global market for cleantech is expected to reach US$650 billion by 2030 (nearly 3x what it’s worth today). Like any business sector,...

In the startup world, standing out from the crowd isn't just a goal—it's a necessity. Journalists can get 30, 50 or even 100 media...

Prior to reaching out to the media or even drafting your press release, you need to build a strong foundation in your overall marketing.

Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.

Getting the most out of Collision 2024, Canada's biggest tech conference