Editing a press release (or anything else) by committee is generally not a good idea. The "too many cooks problem" crops up and by the time

Case Study. PR for an AI healthtech company

After the stress of house buying and renovating, it’s easy to assume that your house will only need minor repairs and upkeep. But what...

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Even famous, confident Hollywood stars might not realize the magic that they have inside them – until you pull out that original, amazing...

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...

In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution

Do you remember the Nyan Cat? This silly animation paired with the catchy song was all over the internet a few years ago. Well, it was...

Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...

You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

You send out the perfect media pitch to a reporter who seems like just the right person to tell the story. Killer subject line in the...