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Writer's pictureLyle Neff

CMSWire. Thought leadership the quickest route to happy customers, Cira Apps says


CMSWire. Thought leadership the quickest route to happy customers, Cira Apps says

Today’s customers differ from the pre-digital kind. They’re more skeptical, busier -- and, of course, much better informed. The Cira Apps CMO Sonya Pelia notes that though 2020’s consumers are generally distrustful of advertising and even brands, they still trust people -- and there’s a significant opening there.


Read Sonya Pelia on becoming a trusted advisor.

You want to provide your best expertise without holding back, to really help people, even if they never buy from you.


“It is about becoming a trusted advisor... by focusing on the needs of the customer even before they consider buying your product.”


Thought leadership writing and distribution, bolstered by data-driven analytics, can put a face and a voice to your company’s offerings. Extremely-online consumers respond better when you personalize the value proposition -- with honest and useful facts and info.

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