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Forbes. Use in-house terminology to smooth feedback on in-house projects, says Cira Apps


Forbes. Use in-house terminology to smooth feedback on in-house projects, says Cira Apps

If it weren’t for in-house tech-building, there’d be no Slack. The accidental creation and enormous success of the workplace-messaging app underlines how important these internal projects can be - and how crucial is to collect feedback from stakeholders.


Which you can gather face-to-face, of course, when you’re not trying to address an abstract demographic of, say, 18-49 year-old Californians, but rather Joe, from two desks over. As Vern Weitzman, CTO of Cira Apps notes, the in-office lingo and vocabulary teams tend to develop can be helpful in this process.



“...we had a concept called a “sync tunnel”—it defines a synchronization rule between two or more endpoints.


Until we had this concept, we had to keep using very ambiguous terms, which caused confusion. “Sync tunnel” helped the team get around the idea.”


Weitzman’s team could efficiently critique in-house projects because, for once, developers essentially spoke the same language as everybody else. A friendly and communicative in-house culture should allow you to refine and launch in-house projects with relative speed and ease.

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