Case study. PR campaign for a Healthcare Marketplace Platform

Health data platform MacroHealth, connects large companies with health-market partners such as corporate health insurance providers and pharmacare plans. They had closed a Series A funding round of $54 million, and were looking to hire 30+ new roles out of Vancouver.

In a rapid PR sprint, Mind Meld PR delivered big mainstream media coverage in regional outlets and relevant trade publications, boosting MacroHealth's brand at a critical time of growth.

Public Relations Challenge

MacroHealth's big funding round had the potential to turn into big coverage. They aimed to use earned media coverage to build up their brand to make hiring easier and to help onboard new partners faster.

Public Relations Campaign

After identifying press and reporters that were Vancouver-focused, the team looked closer at B2C media outlets ideally suited to cover tech company announcements such as Techcouver and Daily Hive, as well as broader provincial media including CBC and BC Tech.

Mind Meld determined that MacroHealth’s exclusive hiring process, startup-like culture, and prominent CTO/CPO Toufic Boubez were all part of the company’s allure. Using this to pad out the startup’s funding narrative meant a more appealing opportunity for the press and eventually, tech talent of Vancouver.

With the tailored release in hand, the tech PR agency organised outreach to popular tech outlets in the region, as well as general news outlets interested in business and economy-focused stories.

Public Relations Results

MacroHealth soon got the earned media coverage it wanted highlighting its fundraise and hiring opportunities, in regionally important outlets Techcouver, BetaKit and Daily Hive.

This led to syndication in funding focused outlets ForexTv and MYFINTECH, as well as innovation-centric Ontario Bioscience Innovation Organisation. The story featured in other B2B focused outlets, including BC Technology’s T-Net, VCBay and Startup Around.

Need media coverage for your HealthTech platform?

Let's put your healthtech company on the map with earned media coverage that builds your brand. Contact the Mind Meld PR agency.