Updated: Sep 21
AI-powered deepfakes have been the talk of the tech world lately. They're sparking vital debates on everything from public policy to privacy. DeepMedia aspired to be at the heart of these conversations.
By partnering with Mind Meld PR to execute a strategic public relations effort, DeepMedia’s name has reached hundreds of millions. Here's the story of their PR journey.
DeepMedia has developed a solution that uses AI to fortify the ability of organizations like the USA’s DoD and United Nations in detecting deceptive deepfakes.
DeepMedia has already gained early traction in a competitive AI-driven tech sector. The next step? Build their brand to gain top-of-funnel traction with new partners and customers. DeepMedia wanted to ensure their message reached mainstream media outlets as well as technical trade publications, long form podcasts and more.
The company’s objectives were to establish a strong presence in the synthetic media sector, lead conversations surrounding AI and deepfakes, cybersecurity, AI innovation and more.
Mind Meld PR's strategy for Deep Media hinged on tapping into the global conversation around deepfakes to firmly position DeepMedia as a thought leader in the space.
To do this, the PR team monitored and engaged with journalists covering stories related to deepfake technology, as well as the tech’s implications on public policy and various markets. When there were new developments, the team shared relevant insights straight from DeepMedia’s CEO.
The PR team also disseminated media with press releases and timely pitches to keep the company engaged in the right circles. Behind the scenes, Mind Meld PR coordinated media appearances and prepped DeepMedia’s spokespeople for interviews to ensure every appearance resonated with DeepMedia's core message.
Over the course of seven months, DeepMedia's visibility skyrocketed. In total, Mind Meld PR secured over 50 media hits for DeepMedia, in outlets with a combined reach of over 400 million media impressions.
DeepMedia's experience shows how solid tech PR strategy and execution can make all the difference in getting a brand's voice heard in a very crowded tech sector.
Is your AI tech startup ready for the spotlight? We’ve got your covered. Contact Mind Meld PR today