Case Study. Tech PR for a real estate app

31 media hits + 97+ million audience reach

Real estate platform HouseSigma helps bring transparency to the real estate market by empowering users with the knowledge they need to make informed decisions. The housing market has been on fire across Canada, with home buyers looking for different ways to figure out the market.

HouseSigma’s app is powered by AI that pulls historical real estate data from various boards. After analyzing the info, it creates easy-to-read graphs, reports, and listings. It provides everything a potential buyer might be looking for — including an estimate of how much the house would actually sell for.

HouseSigma was expanding into other major real estate markets across Canada, especially Toronto and British Columbia. They wanted a PR agency to promote their platform in these new markets. With over 20 major media placements and about a dozen regional media hits, Mind Meld PR helped get them the results they wanted.

PR Challenge

Real estate industry data can be hard to understand for buyers and sellers, but HouseSigma made home sales data much more useful.

Mind Meld PR’s campaign needed to highlight HouseSigma's expansion into western Canada and how the app made home buying easier in a very crowded real estate tech marketplace.

Tech PR Solution

Mind Meld PR framed HouseSigma as the go-to source for real estate stories by using updated housing data and information pulled from their AI. Pitches focused on everything from median price reports to trends in buying and selling. Additionally, they focused on highlighting specific features on the HouseSigma platform.

Tech PR Results

Mind Meld PR’s campaign for HouseSigma culminated in a series of local and national results in the press through major outlets, blogs, and podcast interviews. HouseSigma became a go-to source for current real estate data for regional media outlets like Vancouver Sun, Daily Hive, and The Globe and Mail, Business in Vancouver, CTV Vancouver, and Maple Ridge News. Altogether, this coverage results in higher downloads of the HouseSigma app, promoting the company's growth over the short and long term.

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