How to do interviews that get better stories for PR. Tips from a Hollywood reporter
As a Hollywood journalist I talked with Golden Globe winning actors and Grammy winning artists. But, after doing thousands of interviews,...
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Patricia Graciano
- Jul 29
- 4 min
What comes first: marketing or PR?
For people to buy from you, they need to know you, like you and trust you. That’s where marketing and PR come in. But which one does your...
25 views0 comments
Kendall Saretsky
- Jun 24
- 5 min
YA lit? Y U should use these tactics in your tech storytelling
In 2022 the young adult (YA) books market is expected to grow from $10.82 billion in 2021 to $11.34 billion. YA isn’t just for kids...
26 views0 comments
Chelli Shapiro
- Jun 15
- 3 min
Daily Beast. AI is unlocking the medical potential of music, says LUCID
Science tells us that music can make listeners feel, lighting up the areas of the brain that process emotion. But can music have an even...
22 views0 comments
Chelli Shapiro
- Jun 6
- 2 min
The Plug. Clean tech has the potential to save lives, FigBytes
Climate change is a global issue, unhindered by borders or oceans. But the impact it has on people is often influenced by their...
21 views0 comments
Chelli Shapiro
- Jun 3
- 2 min
CTV. Real estate AI can help in unstable markets, says Hao Li
With the Bank of Canada recently increasing the benchmark interest rate to 1.5%, Vancouver’s housing market has begun to cool off. The...
23 views0 comments
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- May 26
- 2 min
Lifewire. We need AI that can explain itself, says Travis Nixon
We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....
15 views0 comments
Kendall Saretsky
- Apr 26
- 17 min
Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
33 views0 comments
Alice Wu
- Apr 12
- 2 min
Lifewire. Integrating 5G into cars could open doors for hackers, says TechDemocracy
High-tech vehicles are racing across headlines, and there's no dead-end in sight. Built-in components like park assist and collision...
31 views0 comments
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- Mar 29
- 2 min
The Street. No industry is immune from cyber-attacks, says Alex Lam
Now more than ever, Canadians are concerned about impending cyberattacks. With the Ukraine-Russian war at the forefront of everyone’s...
20 views0 comments
Kendall Saretsky
- Feb 7
- 2 min
Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon
More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...
19 views0 comments
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- Jan 11
- 2 min
The Plug. African entrepreneurs can thrive with the right resources, says Taha Elraaid
Technology somewhat powered the world through 2021. Trapped inside, entrepreneurs on every continent strived to make life a little...
25 views0 comments
Kendall Saretsky
- Nov 16, 2021
- 2 min
Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan
It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...
20 views0 comments
Patricia Graciano
- Nov 11, 2021
- 2 min
Techcouver. Overnight success takes years, says Vaclav Vincalek
British Columbia, more specifically Vancouver is in the spotlight for innovation. The city was recently named North America’s top large...
19 views0 comments
Patricia Graciano
- Nov 9, 2021
- 2 min
GoBankingRates. Companies are the ones who need to attract candidates, says Scott Hirsch
The COVID-19 pandemic was a catalyst of change that no one saw coming. With everything moving to the virtual landscape, we faced a...
13 views0 comments
Kendall Saretsky
- Nov 4, 2021
- 1 min
Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon
In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution
25 views0 comments
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- Oct 25, 2021
- 2 min
Look for ambition over ego to build a community, says Taha Elraaid
Amid the pandemic, Great Resignation, and any other big challenges over the past year, communities are scattered. People are moving jobs,...
17 views0 comments
Kendall Saretsky
- Sep 14, 2021
- 2 min
Techcouver. Algorithmic codes equal big financial gains, says Victor Hogrefe
Algorithms, stock exchange, machine learning? EonLabs makes navigating these convoluted ideas uncomplicated
32 views0 comments
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- Sep 7, 2021
- 2 min
The Healthcare Guys. Bad tracking of breast implants is killing women, says Joan Melendez
Recalls and expiry dates can turn a normal, safe medical device or product into a life-threatening implant. But it doesn’t have to be...
16 views0 comments
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- Aug 31, 2021
- 2 min
Forbes. Entrepreneurs can build a system from the ground up, says Taha Elraaid
There are certain things that we take for granted -- mobile phones, groceries, an address -- that aren’t readily available elsewhere....
14 views0 comments