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3 days ago
2 min

Our white-label NFT marketplace will make crypto accessible for all, says crypto CoinOS

Non-fungible tokens are the buzzword of 2021 -- and for artists and creators that know what they’re doing, there’s a healthy buck to be...

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Are you a visionary leader? You might be right for Executive PR

Shani Kotecha

Jun 1
3 min

Are you a visionary leader? You might be right for Executive PR

Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...

3 views0 comments

Shani Kotecha

May 6
8 min

How to make tech make sense

It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...

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BetaKit. Government funding will help us scale up, says video gift platform VidDay

Shani Kotecha

May 4
2 min

BetaKit. Government funding will help us scale up, says video gift platform VidDay

When you can set up a website from anywhere and remote work is the trend of 2021, startup innovation is happening everywhere - and VidDay...

6 views0 comments

BC Business. Effectively reach your audience with Quantum Pigeon, says Alex Clark

Shani Kotecha

Apr 27
2 min

BC Business. Effectively reach your audience with Quantum Pigeon, says Alex Clark

Facebook was once the most popular platform. Now, it’s where the kids say their parents live. Instagram gets similar abuse at times. So...

8 views0 comments

How to leverage the results of a PR campaign

Shani Kotecha

Apr 22
3 min

How to leverage the results of a PR campaign

You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...

11 views0 comments

What goes into a public relations campaign?

Jonathon Narvey

Apr 20
4 min

What goes into a public relations campaign?

A conversation on what's required in a real-life PR campaign, from brainstorming to media targeting tactics, outreach and more.

26 views0 comments

Healthline. Better databases can improve patient safety, says healthtech Xcelrate UDI

Shani Kotecha

Apr 20
2 min

Healthline. Better databases can improve patient safety, says healthtech Xcelrate UDI

PPE (Personal Protective Equipment) went from an obscure medical abbreviation to one of the most popular words and products of 2020. The...

5 views0 comments

HuffPost. Celebrate during the pandemic without a store bought gift, says tech startup VidDay

Shani Kotecha

Apr 13
1 min

HuffPost. Celebrate during the pandemic without a store bought gift, says tech startup VidDay

Buying gifts for family and friends can be tough at the best of times. But when you’ve spent months apart celebrating every birthday and...

4 views0 comments

Forbes. Transparency Could Be The Biggest Business Opportunity In 2021, says Vaclav Vincalek

Shani Kotecha

Apr 8
1 min

Forbes. Transparency Could Be The Biggest Business Opportunity In 2021, says Vaclav Vincalek

Social media sites banning or not banning certain users and posts was a big news story in 2020. A lack of insight and process into how...

7 views0 comments

How to measure the success of a PR campaign

Shani Kotecha

Mar 31
3 min

How to measure the success of a PR campaign

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

12 views0 comments

Building The Future. Building a business is a marathon, not a sprint, says Ross Sabourin

Shani Kotecha

Mar 30
2 min

Building The Future. Building a business is a marathon, not a sprint, says Ross Sabourin

What’s the key to driving a tech startup to success? Long hours and little sleep? According to Ross Sabourin, CEO at VidDay and previous...

5 views0 comments

MedCity News. Healthtech can make the Covid-19 vaccine rollout a success, says Xcelrate UDI

Shani Kotecha

Mar 18
2 min

MedCity News. Healthtech can make the Covid-19 vaccine rollout a success, says Xcelrate UDI

There’s no such thing as a perfect plan. But there can be, if we use the right resources. Healthtech Xcelrate UDI’s President Joan...

5 views0 comments

Shani Kotecha

Feb 23
3 min

How to get press coverage. Part 2

You’ve taken the time to craft a press release, put together a media list, and...nothing. Silence. Been there? With unprecedented news...

29 views0 comments

CNET. Hollywood hero uses VidDay to send a sweet message to real-life rocket man

Jonathon Narvey

Feb 11
1 min

CNET. Hollywood hero uses VidDay to send a sweet message to real-life rocket man

It's more important than ever that we stay connected to keep a healthy mind and positive outlook - especially in outer space! In this...

12 views0 comments

Case Study. Public Relations for Health Tech App

Shani Kotecha

Jan 19
2 min

Case Study. Public Relations for Health Tech App

The FDA estimates that more than 80,000 people have died because of recalled medical devices and products -- and that’s just in the last...

9 views0 comments

Case Study. Public Relations for Video Messaging App

Shani Kotecha

Jan 14
2 min

Case Study. Public Relations for Video Messaging App

Video app VidDay enables users to easily send group videos to friends and family. When the pandemic of 2020/2021 struck, their app really...

22 views0 comments

Forbes. Blame a lack of imagination for a stagnant business, says tech entrepreneur Vaclav Vincalek

Shani Kotecha

Nov 24, 2020
2 min

Forbes. Blame a lack of imagination for a stagnant business, says tech entrepreneur Vaclav Vincalek

There are two ways that companies can react to COVID: they can sink, or use cloud-based platforms and escalate digital transformation to...

10 views0 comments

BetaKit. We’re sourcing new tech talent from Vancouver, says health data platform MacroHealth

Shani Kotecha

Nov 19, 2020
2 min

BetaKit. We’re sourcing new tech talent from Vancouver, says health data platform MacroHealth

Health data platform MacroHealth is using their Series A funding round to hire 30+ tech roles out of Vancouver, as well as developing...

12 views0 comments

Thrive Global. Identify the problem, then create a solution, says healthtech Xcelrate UDI

Shani Kotecha

Nov 17, 2020
2 min

Thrive Global. Identify the problem, then create a solution, says healthtech Xcelrate UDI

A lifetime in healthcare is long enough to know the ins and outs, the good and the bad, and most of all, the problems that go unsolved....

10 views0 comments

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