Tech PR Case Study for Digital Transformation consulting
Updated: Jul 9, 2020
Future Infinitive was getting ready to launch. The new consulting company, founded by a team with expertise in digital transformation, needed to build up the brand on a foundation of their combined experience. In particular, the Vancouver-based technologist and entrepreneur Vaclav Vincalek was ready to put 30+ years of experience launching and advising leading-edge tech companies to good use in the new venture. They needed a way to promote his thought leadership and expertise in AI, big data and machine learning -- fundamental skills in aligning technology with business objectives. Needing media expertise, they turned to Mind Meld PR for help.
Today, they are featured as expert sources across a wide range of media. Their business brand is growing fast, translating into instant credibility for the new venture.
The Tech PR Challenge
The team’s new venture aimed to capitalize on Vaclav’s reputation as a successful tech business founder and advisor. To also position him as a digital-transformation opinion leader and speaker was going to take some thoughtful strategy. The relevant media segments often obscured serious discussion of Future Infinitive themes, like intentional data collection and scalability, behind clouds of over-excited, under-informed business chatter.
To succeed, Future Infinitive needed to be able to show its expertise in digital transformation services, such as advice on AI deployment, migration to the cloud and enabling of new, purely-online business models.
The Tech PR Solution
Mission in hand, Mind Meld PR set about mapping the world of high-tech thought leadership in the key digital-transformation areas identified. This enabled Mind Meld PR to put out press releases and thought-leadership to major news outlets. They also arranged for Vincalek to build the Future Infinitive brand at high-impact conference speaking slots.
Mind Meld PR focused on developing productive press relationships with both the high-reach general tech press, and high-profile publications focusing on topics like big data, machine learning and B2B enterprise solutions enabling radical disruption in business.
Tech PR Results
The Future Infinitive team today are a leading presence in the Forbes commentary empire. Vaclav himself is a frequent source for CMSWire, TechTarget, Digital Trends and Betakit. The company has favourable mention in Fox Business and Yahoo Finance. Future Infinitive is taking off, and the mass audience they set out to develop for their contrarian ideas about tech development is paying attention.
“Mind Meld helped me scale Future Infinitive up fast. They strategize with you, and they execute,” Vaclav Vincalek said. “They hunt down every opportunity, and they get media results.”
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