You want to give customers a great experience, but you don’t want to sacrifice their data security.
As Princess Cruises rolled out a device to enhance their guests’ experience, Vaclav Vincalek, CEO of Pacific Coast Information Systems, explained the challenge this innovative tourism company was facing.
Check out Vaclav Vincalek’s press coverage in Princess Cruises puts real-time customer experience into action.
"[Princess is] in a position to push the limits because they can work with a captive audience and are able to demonstrate a variety of benefits to consumers," said Vaclav Vincalek, CEO of Pacific Coast Information Systems, an IT consultancy.
Other businesses could adapt similar kinds of infrastructure to improve experiences in malls, resorts and other facilities. But it's also important to be mindful of data privacy concerns.
"There's a point at which a company, while they're trying to be helpful while propping up their bottom line, becomes creepy," Vincalek said.
As companies increase what they’re able to do for customers on the web and mobile devices, tracking users and give them offers based on their location, defaulting to an opt-in approach seems safer.